Owls Fans Column: Little comfort in fiery shirts

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Written for Sheffield Star

When Sheffield Wednesday made the decision to rebuff the sponsorship advances of a payday lending company, Milan Mandaric told the press he wasn’t ‘comfortable’ to support them as our main partner.

The Owls chairman had sensed the mood of the country in a failing economy and avoided any backlash from the fans.

Our next opponents, Bolton, know the consequences of this after entering into a sponsorship agreement with QuickQuid.

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